Website Sharaf DG
Job Description:
To manage & initiate Digital Marketing initiatives for B2B Marketplace of Sharaf DG Business, build & scale up the site performance & listing. To develop traffic on DGBusiness.com brand as one-stop-digital platform for all B2B needs of our SMB/Midmarket customers in the Region. The following are the KRAs to be delivered in this role.
Job Responsibilities:
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
- B2B Lead generation for our Marketplace platform(www.DGBusiness.com) using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Affiliate marketing, SEM (Search Engine Marketing).
- Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns
- Email marketing campaigns to the right audience with various email ids sets for newsletters, Offers, Targeting for best email Open rate, click-through rate.
- Language-specific (Ad copy, creatives) campaigns based on targeting geographical location.
- Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads. Monitor budget and adjust bid to gain better ROI.
- Should have experience in driving Lead generation campaigns, social reach activities in LinkedIn, Ad copy, Bidding strategy.
- LinkedIn ads, Google ads, ensuring marketing message with DGBusiness.com goals & objectives.
- Keyword research, Identifying. qualified keywords, Targeted keyword ranking improvement, using On-page & Off-page SEO strategy.
- SEO On-page content optimization according to category & keywords, keywords optimized content suggestion, blog posting.
Job Requirements:
- Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.
- Job Location: Dubai, UAE
- Good knowledge of digital marketing including SEO, social media marketing, email marketing, marketing automation, marketing analytics and CRM tools such as Google Analytics.
- Excellent English communication skills
- A Individual with entrepreneurial mindset approach
Qualification & Experience:
- Previous experience in marketing to Target Accounts (Advantage)
- Experience in running B2B Technology campaigns (Must)
- 4-7+ years of experience in digital campaigns, events, demand generation and hands-on execution of paid campaigns (Must)
- Experience in running brand awareness campaigns (Must)
- Experience running campaigns across paid digital and social channels. (Adwords, Display, Facebook, Linkedin, Twitter)
Job Details:
Company: Sharaf DG
Vacancy Type: Full Time
Job Location: Dubai, UAE
Application Deadline: N/A
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