Website Apparel Group

Job Responsibilities:

Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
Develop content calendar and oversee website uploads and landing pages development
Report on performance
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition
Work with developers to improve website speed
Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
Develop and implement ecommerce strategy in order to improve website performance
Re-Platforming website to new CMS, making website mobile capable
Research market in order to discover new trends and technologies in order to improve website performance

Job Requirements:

Excellent understanding of UX, web design, customer flow and web analysis.
Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
Bachelors’ degree in Digital Marketing or related field.
Confidence in traffic analysis, reporting tools and optimisation.
Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
Minimum 3 years’ experience in a similar role

Company: Apparel Group

Vacancy Type: Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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