Job Description:

This role is responsible to maintain and optimize Paid Media performance campaigns across all ecommerce and Omni domains

Job Responsibilities:

Develop strong replenishment and allocations capability, promoting a culture of inclusivity, empowerment and accountability.
Report brand & present campaign analysis to marketing & procurement team based on KPI’s (CIR, CPC, , CPI, CAC, etc.)
Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency
Working with various stakeholders (both internally & externally), you will launch campaigns & optimize accordingly to get the best results for brands according to set objectives.
Coordinate with agency to optimize paid campaigns, across an array of digital marketing platforms including but not limited to, Facebook, Snapchat, Tiktok, retargeting platforms & Google.
Plan, execute and optimize digital marketing campaigns to maximize campaign effectiveness
Analise and present findings from campaigns to the business to facilitate decision making processes
Strategize and amend plan in order to support brands & brief creative team accordingly
Budget tracking and monitoring to ensure peak trading periods are well planned & best results are generated

Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting
Proven success in Performance Digital Marketing
Good time-management skills
Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes
Strong analytical skills to find trends and optimization opportunities from performance data
Expertise in A/B and other testing methods

3+ years of experience in a Digital Marketing role with a solid understanding of the fast fashion industry

Company: Al Tayer

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

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